A fresh, flavorful identity created for a modern Asian food brand that celebrates the joy of quick, authentic dining.
YummiGo transforms the warmth of traditional Asian cuisine into a ready-to-eat experience designed for today’s fast-moving lifestyles.
YummiGo was envisioned as a modern Asian meal brand — merging authentic taste with contemporary convenience. Its visual language embraces warm neutrals, soft lighting, and vibrant orange accents, evoking both comfort and energy.
The design direction captures the heart of Asian street food culture while maintaining a clean, minimalist sensibility that feels approachable and modern. Every touchpoint — from packaging to presentation — reflects a balance between tradition and modern ease, appealing to those who crave authenticity without compromise.
Challenge:
In a crowded ready-to-eat food market dominated by overly busy visuals and generic packaging, YummiGo needed a brand identity that stood out for its warmth, simplicity, and cultural resonance. The challenge was to communicate authentic Asian flavor and on-the-go modernity in one unified system.
Solution:
We crafted a cohesive brand identity anchored by a bold rice bowl logo, symbolizing comfort, nourishment, and everyday delight. A soft cream and deep orange palette, paired with clean geometric typography, creates an inviting and energetic presence.
The result is a brand system that radiates freshness and authenticity, turning every meal into a moment of familiar comfort — ready to enjoy anytime, anywhere.
